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01 October 2022

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  • 5 local SEO tips for hotel owners
    01 October 2022

    Do you know that 46% of all Google searches include local intent?

    There is a huge market for local businesses like yours to get yourself on the map and get traffic and customers. The potential is huge — especially if you are in the hotel industry.

    In this article, we share 5 local SEO tips for hotel owners to help them grow their search visibility, improve traffic, and increase bookings.

    1. Accurate information

    It is reported that customers are 2.7x more likely to consider a business reliable if their Google Business Profile is complete and has accurate information.

    Is your hotel’s Google Business Profile up-to-date and 100% accurate? If not, now is the time to update it.

    Accuracy and recency of business information are crucial for search engines. Besides, you also want to make sure that the NAP information is not just accurate but also consistent across the internet.

    Learn more about NAP consistency and why it’s so important.

    This is especially important for hotel businesses because people rely on the information you present via Google Business Profile. Most of this information is readily available to search engine users through the Google Knowledge Box. Imagine the confusion if the price, availability, or check-in hours are different or incorrect there.

    It would lead to an extremely poor user experience, and that’s not something that Google wants.

    Therefore, at least check the following information and whether it’s correct and up-to-date in your GBP profile:

    • Name of your hotel
    • Your hotel’s address
    • Your hotel’s contact number (this is usually the reception)
    • The website URL
    • Check-in timing
    • Check-out timing
    • Price

    Unless you get this right, you will find it extremely tough to consistently rank higher on the search engine results pages.

    2. Amenities

    The above information is quite basic, and every hotel owner should add and keep up to date. However, you should not stop there.

    Remember, the idea is to provide the best user experience and the most amount of information to Google’s search engine users. The best way to do that is to list all the amenities and facilities your hotel offers.

    This will allow you to create and display more helpful information for potential customers (and search engine bots). In addition, it may also lead to more customers.

    Some of the facilities and amenities that you can highlight are:

    • Concierge
    • Laundry
    • Housekeeping
    • Health attributes
    • Safety attributes
    • Pet-friendly
    • Smoking area
    • Gym
    • WiFi
    • Paid breakfast
    • Parking
    • Outdoor pool, and more.

    Pro tip: Check what your competitors are doing. A quick review of their profiles and websites can give you plenty of ideas of what information to include and how.

    3. Location-specific web pages

    If you have multiple hotels in different locations, it can be quite helpful to create location-specific web pages.

    Location-specific pages allow local businesses to target different search queries and serve search intent more effectively.

    It doesn’t always make sense to follow this tactic, but if you have different hotels in different major cities, it’s good to follow this tactic. That’s because it’s common for people to search with a city modifier, e.g., “best hotel in London” and “best hotel in Bristol.”

    4. FAQ content

    We recommend creating an FAQ section on your website and using it to rank high in the search for important keywords.

    In the hotel industry, FAQ content usually demonstrates transactional intent. If you do this strategically — by targeting keywords with high commercial intent — you are more likely to provide helpful information to readers as well as get more bookings.

    5. Reviews

    Reviews are an extremely important part of the puzzle for local SEO. According to BrightLocal, 98% of online consumers read reviews for local services.

    During or after shortlisting a few hotels, people are very likely to read online reviews on your Google Business profile. As you can imagine, they can have a huge direct impact on how many bookings you get.

    Moreover, Google reviews can also directly affect your search engine rankings. The more reviews you have — and the better reviews you have — the better chances you have of ranking higher on the search engine results pages.

    Here are a few tips for you:

    • Always respond to reviews — positive or negative.
    • Email customers after their stay and seek reviews.
    • Especially focus on repeat customers who haven’t left reviews yet. They are more likely to leave positive reviews.
    • Make sure to personalize your emails/messages when sending out review requests.
    • Always provide a direct link when requesting reviews. Make it as easy as possible for people to leave Google reviews.
    • Leverage the social media platform to get reviews on your Google Business Profile.

    We hope you enjoyed this article and found it helpful. If you want to learn more, check out our most comprehensive guide on Local SEO.

    If you need help in improving search engine rankings for your hotel business, give us a call.

    The post 5 local SEO tips for hotel owners appeared first on Improve My Search Ranking.

    5 local SEO tips for hotel owners

    #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

  • Getting Your Brand’s Voice and Tone Right
    01 October 2022

    Your company’s online presence will stagnate if your customers don’t know who you are. That’s why you need to zero in on your brand voice. In this article, we’ll help you get clear on how []

    The post Getting Your Brand’s Voice and Tone Right appeared first on SE Ranking Blog.

    #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

  • Creative Content Ideas for Affiliate Marketers
    01 October 2022

    The wonderful part about affiliate marketing is that there is no upper limit to how much money you may generate from it.

    Affiliate marketing’s fundamentals are rather straightforward. You must first provide excellent content and promote your website. You then receive a commission if someone clicks and buys something through your affiliate link.

    It’s not that tough to earn $500 to $1,000 a month using affiliate marketing. However, if you want to earn more, let’s say five or six figures, you’ll need to think of fresh affiliate marketing strategies.

    To increase traffic from search engines to your website and increase affiliate link clicks, you should advertise your affiliate links in a variety of methods.

    Here are the top 15 affiliate marketing suggestions you can use right now to increase your revenue.

    These tips and techniques may be applied in any sector or specialty, regardless of your experience level as a blogger, internet marketer, or business owner.

    Let’s start with the affiliate marketing basics and delve deeper into each technique.

    15 of the Best Creative Content Ideas for Affiliate Marketers 1. Product Reviews

    Users typically read reviews before deciding whether or not to purchase a new product or service that they haven’t utilized before.

    Therefore, you may simply market affiliate items through review postings if you have an affiliate website.

    Start by composing a product review based on your own experience. However, make sure the post is thorough, instructive, and addresses all the important topics that the majority of people look for, such as usability, cost, support, efficiency, pros, and negatives.

    To buy every product for review, though, is quite hard when you first start out. As a result, you might request a product from the maker in exchange for a frank review.

    Instead of pressuring customers to buy the product, the objective is to be more detailed, honest, and helpful. In order to earn users’ confidence, you might also include the purchase evidence.

    Here is some more information about content ideas for affiliate marketers.

    2. Comparisons of Products

    When presented with several alternatives for a single product, people frequently become perplexed. Therefore, people choose to view product comparisons to learn more about what each product offers and which is ideal for them. 

    Then, developing in-depth product comparison articles would be a great addition to your affiliate marketing plan. 

    Before making any purchases, it is easier to compare similar items using the “product comparison” technique. 

    You should compare items in an article on product comparisons so that readers can understand them right away. This way you may also explain which product would be a great fit for the consumer and provide the important features, pricing, ratings, and usability of the items. Additionally, you may also want to go through the data for product comparison.

    3. Knowledge-based Videos

    Since text-based material is simple to develop, change, and incorporate links into, it is preferred by the majority of affiliate marketers. 

    However, by just including pertinent videos in your content, you may also increase your affiliate marketing conversion rates. 

    Videos keep visitors on your website longer and keep them interested in your material. The most significant factor is that video material converts better than text-based information. 

    You should also include videos in your content if you are only concentrating on text-based material. 

    Videos are effective because of their openness, which gives viewers a sense of connection with the makers. Additionally, the market is less competitive because it is simpler to rank for keywords with high buyer intent when using video content as opposed to textual material.

    4. How to write articles 

    When employing how-to articles for affiliate marketing, you might use a few distinct strategies. You may provide content that explains how to utilize particular features or make the most of a product. Alternatively, you might direct users to affiliate items by using more generic how-to articles. 

    How-to articles are a fantastic method to help people learn new skills or find solutions to problems. For instance, you may provide comprehensive guidance on “how to use Photoshop” or “how to restore a hacked website”. 

    The how-to article’s instructions should be well-structured, thorough, and easy to follow. 

    Helping folks solve a problem as quickly as feasible is the aim here. As a result, when writing a how-to post, you may also include a mention of an affiliate product that you believe could be beneficial for your readers. 

    5. Tutorial videos 

    More people prefer viewing videos over reading. Therefore, if you produce the same material in both text and video versions, video will be preferred. 

    According to studies, “our brain receives around 90% of all information visually, and it processes visual information 60,000 times more quickly than text.” 

    Videos are not only efficient in engaging your viewers, but they also motivate them to act. 

    Therefore, making videos for your affiliate marketing campaign might be a terrific complement if you already have a blog. 

    Similar to blogs, videos are not restricted to a certain industry; you may select any subject that interests you, such as digital marketing, online commerce, gadgets, etc. 

    6. Educational webinars

    There is no reason why affiliate marketers can’t employ this strategy in the same way that businesses commonly do to sell their goods. Create an informative webinar around the informational subjects that are pertinent to the affiliate items you promote. 

    You may arrange a seminar on “10 Habits to Help You Stay Healthier This Year” that features the affiliate items if your site is about personal fitness and your affiliate products are largely vitamins and gym equipment. You may organize a webinar on “How to Start Keeping a Budget” if you operate a site that focuses on teaching readers how to save money and your affiliates provide tools that help you keep track of your spending. 

    Regardless of the approach you choose, a webinar demands a larger time commitment than the majority of the other content formats on our list, so you must make sure to fill that time with insightful advice and knowledge. Because webinars are interactive, think of creative methods to increase participation, such as adding surveys or accepting inquiries all during the webinar. 

    7. Gift guide 

    A gift list with affiliate links may be put up at any time, but you’ll probably see the best results if you post one during the holidays when everyone is rushing to buy thoughtful presents for loved ones. 

    This past December, Beth of Budget Bytes created a Gift Guide that included a variety of presents that fit her quirky, budget-conscious culinary brand. When she explains, for instance, why she likes each of the recipes she suggests, it never feels commercial and it comes off as genuine, honest, and convincing.

    This can help you get some knowledge about how you would be able to utilize the gift guide to process your affiliate marketing. 

    8. Longform guides

    Another typical content strategy employed by companies is this one. Longform guides are frequently used by businesses as a means to gather leads, but if a company is likely to hide its guide behind a sign up form, it could be wiser to post it on the open web in order to get SEO points and make the affiliate links more visible. 

    The reader enjoys receiving a ton of worthwhile knowledge for free while reading longform guides since they often include more relevant information than shorter forms of material. They are more likely to click on it, share it, and perhaps come back to it if you do so. 

    9. Seasonal content 

    Throughout the year, many of the subjects that individuals are interested in and seek out change. Halloween and pumpkins are now everyone’s favorite things. In July, we primarily think of vacations and sunny days. 

    Make a list of all the seasonal fads that are relevant to the themes you cover on your website, then use those ideas to create content that is released at precisely the correct moment when audiences are ready for it. 

    Write about healthy pumpkin recipes in October and healthy Christmas sweets in December if you run a blog about healthy cuisine. If your site is about skin care and makeup, direct readers to the top sunscreens to buy in the summer. 

    10. Case Studies 

    A case study is a type of material that describes the successes or difficulties a business or webmaster has encountered and how they were overcome. The presentation of case studies can take many different formats, including blog articles, white papers, movies, etc. 

    For instance, you failed to generate affiliate sales, so you used several strategies to increase your revenue. So you may document how you did it in a case study. 

    Case studies are more likely to convert than standard blog entries since they provide real-world examples.

    Case studies provide concrete illustrations of how your products and services affect people’s lives. They consist of narratives that describe the benefits of a good or service and the issues they resolved for customers. 

    Because they discuss real-world issues individuals have and how they are resolved with the aid of a product you marketed, case studies are approachable to audiences. They are powerful because your target audience will be able to relate to the narrative and understand why they need your goods. 

    Case studies also demonstrate to your audience that you are not the only one endorsing a given product. Seeing other audience members endorse the purchase increases the social proof factor. Effective case studies will help your audience learn to know, like, and trust you by using real situations and replies. 

    11. Coupon or Deal Pages 

    Who doesn’t want to save money? All of us do! 

    Because of this, we frequently look for deals or coupons before making a purchase. 

    On their official websites, certain businesses and manufacturers provide coupons. However, some businesses only advertise discounts or coupons to their associate partners so they may increase their affiliate sales. 

    Therefore, you may advertise discounts or bargains on your website as an affiliate marketer. Find affiliate networks in your niche, join them, and then inquire as to if they may give affiliate offers for their items. That’s all there is to it. 

    Keep your bargain or coupon design basic, straightforward, and eye-catching. This may be achieved by using contrasting colors, clear typefaces, and positioning towards the top of the page. 

    12. Social Media Content 

    Social media networks are excellent for promoting your content because they have over 3.6 billion members globally.

    A user spends longer on social media than they do watching videos on YouTube, on average, more than two hours every day, according to a research. 

    Start producing social media content for your affiliate marketing plan now, if you haven’t already. 

    The finest feature of social media platforms is the ability to advertise material like text, video, infographics, and other types of media. And remember to include your affiliate link when publishing on social networking sites. 

    Content elements seen on social media, such as written text, images, videos, and infographics, are referred to as social media posts. Useful information may be shared on social media as you establish credibility or guide your audience to an affiliate offer. 

    Even while both may be used to increase website traffic, social media content differs depending on the platform because what works for Instagram may not necessarily work for LinkedIn. 

    Social media is a quick and handy method to interact with your audience, but consistency is key for it to work. Trust is built by sincere, ongoing involvement with your audience. Because they relate to you personally, your audience will turn to you for advice and suggestions. 

    13. Email Marketing 

    The success of your affiliate marketing firm depends on having an email list. You can plan, schedule, and track email campaigns when using affiliate marketing to reach more subscribers and increase your chances of earning greater commission rates. 

    Setting the parameters for the subscribers who are intended to receive your message will allow you to conduct automated email sequence campaigns, and effective email marketing software will take care of the rest. Run engaging and appealing email marketing campaigns to increase sales for your clients. 

    Your affiliate marketing firm will benefit greatly from using a product that will provide you with excellent email deliverability since higher email deliverability equals more affiliate revenue.

    14. Listicle Posts 

    Listicles, which are articles published in a list-based format, are sometimes referred to as list posts. For instance, “X greatest tourist destinations in Europe” or “X finest chef knives under $500”. 

    The fact that listicle articles convert better than reviews, how-to, or other topics is their strongest feature. Making a list article is also simple. 

    Make a list of the top goods or services in order to construct one. To ensure you don’t miss any, we nonetheless suggest at least 10 of the items in the list post. 

    These work great when it comes to making bets content webs 

    15. Curations 

    Curations are groupings of goods you suggest for a certain market or group of people. You have carefully selected and assessed them to be the finest of the best. 

    They are a more specialized subset of product roundups that emphasize your own experience with the product as a separate item to give your audience a more individualized feeling. 

    Your audience may get your knowledgeable product suggestions by using a curation. They provide information on how well the product performs as well as its unique selling points. 

    Curations are effective because they have a personalized feel and have been carefully chosen with the audience in mind. They provide the impression that they are only appealing to a certain number of individuals, making those who are a part of that group feel valued and catered to.


    You must be creative and create a ton of material if you want to succeed as an affiliate marketer. Make sure your affiliate website includes various sorts of postings, such as product reviews, how-to articles, and webinars. 

    This will result in a rise in affiliate sales and subject relevancy, which will help other content rank better and drive more visitors. 

    We included 15 beginner-friendly affiliate content marketing suggestions in this post to assist you in generating passive money. 

    These methods must now be included into your affiliate marketing plan. 

    What kind of affiliate material do you post the most of? Do you have any further suggestions for affiliate marketing? Please let us know in the comment section below.

    Content writing is my passion. And I believe in following my dreams to achieve my goal in life! I am a full time entrepreneur who believes in investing his time behind profession and passion equally.

    The post Creative Content Ideas for Affiliate Marketers appeared first on Linkody’s Blog.

    Creative Content Ideas for Affiliate Marketers

    #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

  • SEO Myths – 10 Times Almost Every SEO Expert Was Wrong
    01 October 2022

    We made polls for SEO experts to predict what a change will do. These ten times, almost nobody got it right.

    #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

  • A Simple (But Effective) 14-Step SEO Audit & Checklist
    01 October 2022
    Everyone’s SEO audit process differs, as there’s no universal approach. But there are a handful of basic issues all site owners should look for.  You’ll learn how to check for 14 of them in this guide. Manual actions are when…
    Read more ›

    #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

  • Daily Search Forum Recap: September 30, 2022
    01 October 2022

    Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

    Google is testing “more like this” star feature…

    #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

  • 5 Rules for Your Sub-Brand Keyword Strategy
    01 October 2022

    If you’ve tried Coca-Cola, you’ve probably had a Diet Coke.

    If you use Google as your preferred search engine, chances are you have a Gmail account.

    What’s the link between the two? Both are high-profile companies with high-profile sub-brands.

    Think of a sub-brand as a room in a house and the house as your brand. Successful sub-branding means targeting the right audience with the right product.

    If sub-brands are part of your company’s brand architecture, a well-defined sub-brand SEO strategy helps keep the lines clear.

    Brands like Coca-Cola and Google do this well, making it clear how their sub-brands are related to but different from the parent brand. From an SEO perspective, this makes for an ideal keyword strategy.

    I want to help you do the same with your brand architecture.

    These five rules will help keep your sub-brand SEO keyword strategy true to your brand image while allowing your sub-brands to uniquely stand out.

    Why Do Businesses Create Sub-Brands?

    To sub-brand or not to sub-brand?

    That is the question.

    As you build your business’ brand, it’s tempting—and often strategic—to widen your footprint over time.

    Companies across all industries have portfolios with multiple brands. Sometimes they develop these brands themselves. Sometimes they acquire them.

    There are a lot of good reasons to create a sub-brand. Here are a few:

    To Target Specific Audiences

    In some cases, a business might want to distinguish between its flagship brand and sub-brands that target more specific audiences.

    Take the car brand Toyota and its luxury sub-brand Lexus, for example. The brands operate independently under the Toyota umbrella, but they market to different target audiences. Having separate brands allows them to connect with each on a deeper level.

    To Tap Into New Markets

    Sub-brands are an opportunity to reach new audiences. Appealing to a new niche allows the parent brand to:

    1. Build a stronger bond with their current customer base
    2. Attract new customers
    3. Expand into a new, profitable revenue stream

    Another approach might be for product expansion. Companies can use sub-brands to test a product on the market under a different brand name.

    Who can say where they might end up?

    To Uniquely Market Different Products

    Whatever the motivations, sub-brands should stay true to the parent brand’s mission as they develop.

    Each product has its own personality, feel, and set of features even though they are all separate items under the same umbrella company. This also means each sub-brand needs a separate budget for marketing and promotion.

    So, of course, your sub-brand SEO keyword strategy needs to be sharp to support it.

    Influencing search engines will take time, but it pays off when the conversions your strategy drives show up in audience and revenue.

    #1: Think About the Audiences for Your Main and Sub-Brands

    Look at the demand of your audience and prospective audience. How are you going to meet their needs with a sub-brand?

    To answer this question, you must determine their search intent. Use keyword research to formulate this strategy.

    Your content needs to provide them with the information they need. From your branding to your content, you want to spark a unique relationship with your target audience.

    As I’ve said in the past, brand-loyal people want to find a brand to be loyal to.

    The company’s business goals should serve as the cornerstone of the choice to expand. How you go about your sub-brand SEO strategies is unique to your desired outcome.

    For example, I bet you didn’t know Converse was a sub-brand of Nike.

    Well, if you’re on Converse’s marketing team, using “running shoe” as the sub-brand’s SEO keyword would be “off brand.” A more fitting keyword for the strategy would be “high top sneakers.”

    So, while Converse is a sub-brand of Nike, their keyword strategy sets them apart from the parent company to see self-sustaining conversions.

    You’ll notice when the right combination of keywords serves the company and sub-brand’s goals.

    How will you know you hit that sweet spot?

    Your audience will tell you.

    Insights from your content performance metrics and ROI will reveal a wealth of resources. Then, you can sustain those wins by following that same strategy, adjusting as needed.

    #2: Keep an Eye on Your Competition

    You’ll need to keep an eye out for the competition as you expand. A strong sense of your audience and competitors will help differentiate your sub-brand.

    Say you want to step into a market and challenge the industry norms.

    Think of some of your favorite parent companies. Now, think of some of their spin-off ideas that have been successful.

    Who did you think of?

    I thought of Apple.

    For instance, Apple offers a variety of tech products. These products bear the Apple logo and support the parent company.

    Apple is not a product in and of itself, but each sub-brand leverages Apple’s brand value and appeals to various market niches.

    When Apple first started, they wanted to be perceived as the alternative to the mainstream. Sub-brands help carry out this plan. Think about how users proudly declare their loyalty to Apple products: “No PCs for me; I am a Mac guy.” “I don’t have an MP3 player; I have an iPod.” “It’s not a Blackberry; it’s an iPhone.”

    Sub-brands allow Apple to stand out from the competition in completely different markets. Google’s algorithm favors domain diversity, meaning that you’re not likely to see a ton of pages from the same domain in a given SERP. This means that when talking sub-brands, you want to use as many domains as possible.

    While the previous examples leveraged Apple’s brand equity, the company has also had success with sub-brands that stand alone.

    A multi-domain SEO strategy, not to be confused with subdomain, helps them market Shazam as a sub-brand under the Apple brand. While branded as an individual product, Shazam is set up as a separate domain that drives traffic back to Apple’s domain. It feeds in users through Apple Music.

    While it’s not a go-to SEO technique like keyword optimization, a multiple-domain SEO strategy is an out-of-the-box play that doubles your chance to rank for multiple domains.

    With sub-brand SEO, you can implement a multiple-domain strategy without devaluing the brand by strengthening its approach to their audience and against competitors.

    #3: Avoid Keyword Cannibalization at All Costs

    Before you make your way down sub-brand SEO street, don’t take a wrong turn with your content due to keyword cannibalization.

    If more than one of your pages pop up for the same search query, you’re competing against yourself. Because they target the same keywords, your pages eat into each other’s performance (hint: why we call it cannibalization).

    Keyword cannibalization problems don’t come with a “one-size-fits-all” solution. There are unique approaches to address different cannibalization issues.

    Those approaches include:

    • Merging Page Topics: Try to merge pages with similar topics that are getting in the way of how the page is competing among others.
    • Page Re-optimization: Taking another stab at the topic by re-optimizing pages helps set clear intentions for the page.
    • Redirect lesser-performing content: Once you determine which of the cannibalizing pages is the strongest, remove other pages and broken links you no longer need. From here, you can perform regular content audits. You’ll want to make your topics come first and have your keywords work for them.

    Fix cannibalization issues and you’ll pull in your audience, further establishing brand authority in your industry.

    #4 Be Realistic About Keyword Difficulty

    Estimating keyword difficulty reveals how hard it will be to rank first on Google. As you brainstorm the “keyword bank” you want to use for your sub-brand, remember it needs to be realistic and profitable.

    The difficulty of a keyword is determined by variables like domain authority, page authority, and content quality. So, use these points to guide you toward the ones that fit your sub-brand best.

    Say your sub-brand is a dog treat expansion from your main dog food line:

    An SEO tool like Ubersuggest tells you which keywords are most difficult to rank for. An easy keyword difficulty score lands between 0 and 29. From the list above, you can see they all rank over 30, meaning the competition is tough. This report also gives you a sense of the keywords your competition is targeting.

    Another helpful highlight is user search intent. Before stepping into a particular market, this helps see how your potential audience might benefit from using your sub-brand as their solution.

    Sub-brand SEO optimization is like a marathon and may not reach its full potential overnight.

    However, targeting a term with a high keyword difficulty like “dog treats” is still worthwhile. If the ROI is good enough and the potential conversion rate is acceptable, go for it!

    Even if a keyword has a low difficulty rating, is it really worth targeting if the ROI shows that there is little chance of making money from it and that it is not frequently searched for?

    #5: Think About Brand Architecture at All Times

    You are placing your company in danger if you don’t keep a sub-brand in step with its parent company. You’re not taking full advantage of the parent brand’s equity if you implement a sub-brand’s strategy in isolation.

    This could potentially hurt the parent brand’s credibility. We saw this when Old Navy overtook the Gap as a sub-brand by strategizing in isolation.

    A crucial component of the brand architecture “home” is the strategy it takes to build out a room (a sub-brand). Remember the house example I explained to you earlier? With a sub-brand, you have to think about the layout and how it fits within the parent company, or “home.”

    Examine the brand strategy of your parent company while keeping in mind the prospect of future sub-brands. How can you expand to offer more solutions to your audience? What new markets do you want to conquer?

    FAQs What is a sub-brand?

    A sub-brand is formed when a brand extends to one or more new individual product categories. Based on the outcomes of this expansion, sub-brands can be an effective marketing tool.

    A sub-brand uses a unique name to develop its own brand, though that name sometimes complements or plays off the name of the parent brand. A sub-brand also has its own client expectations and personalities distinct from the parent company.

    What does a sub-brand mean?

    A sub-brand is created when a primary brand expands. Take Diet Coke for instance. It has a unique color code, yet it incorporates the iconic Coca-Cola logo with the recognizable bottle shape.

    Sub-brands are frequently developed as a way to connect with untapped markets. Sub-brands can then establish themselves in the new market on behalf of the parent company.


    The idea of sub-branding is not new.

    Through sub-branding and brand extensions, iconic companies have discovered how to increase brand recognition and “go global” over the years.

    Maintaining your parent brand’s vision for the future is easier if you map out how the sub-brand’s growth will affect it, and vice versa.

    Your brand is only as strong as your brand architecture. So, be strategic about how you build out your “home”—from parent company to sub-brand(s).

    Sub-brand SEO helps you be deliberate with how you build out this idea.

    The more in-tune you are with your long-term goals, the easier it is to figure out your initial direction for a new product line.

    Keep your intentions clear at all times, making sure that each new entity has a stand-alone personality and functions within the larger framework of your parent company.

    Are you considering launching a sub-brand? Do you need to review your brand architecture so your SEO efforts work in your favor? Get in touch with my team and we will help you brainstorm your options.

  • How to Use Pinterest for SEO Marketing
    01 October 2022

    Pinterest SEO Tips - Explore how to use Pinterest for SEO and get to know traffic secrets to optimize your pins & boards for online search.

    The post How to Use Pinterest for SEO Marketing appeared first on The Web Hospitality.

  • Drupal Warns of Critical High Severity Vulnerability via @sejournal, @martinibuster
    01 October 2022

    Drupal issued security advisories for two vulnerabilities that can allow access to sensitive data

    The post Drupal Warns of Critical High Severity Vulnerability appeared first on Search Engine Journal.

  • Google’s Helpful Content Update: A Guide for Enterprise Brands [E-Book]
    01 October 2022
    Google’s Helpful Content Update [E-Book]

    The Google Search team constantly innovates, running hundreds of thousands of tests each year and launching updates as often as daily. Each test is designed to improve the search experience.

    Many of these algorithmic updates go unnoticed. However, Google has made an effort in recent years to take at least some of the mystery out of larger updates that may prove impactful to many users. Its recently launched ‘Helpful Content Update’ is one such example. This update is meant to help ensure that searchers see higher quality, more relevant, and ultimately more helpful content surfaced higher in search results.

    But what is Google’s perception of “helpful” when it comes to web content, and how might this update impact your enterprise brand’s local marketing strategy?

    In this guide, y you’ll learn everything you need to know about the Helpful Content Update as well as:

    • What is Google’s Helpful Content Update?
    • The Characteristics of Helpful Content
    • Recovering from Update Ranking & Traffic Losses
    • Helpful Content at Scale: Tips for Brands
    • Pre-Publication Checklist for Helpful Local Content

    Download your free copy of “Google’s Helpful Content Update: A Guide for Enterprise Brands ” today!

    The post Google’s Helpful Content Update: A Guide for Enterprise Brands [E-Book] appeared first on Rio SEO.

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Computer Security

Cyber Security Blogs

01 October 2022

Cyber Security Blogs Cyber Security Blogs
  • CISA adds Atlassian Bitbucket Server flaw to its Known Exploited Vulnerabilities Catalog
    01 October 2022
    CISA added a recently disclosed flaw in Atlassian Bitbucket Server, tracked as CVE-2022-36804, to its Known Exploited Vulnerabilities Catalog.

    The U.S. Cybersecurity and Infrastructure Security Agency (CISA) this week added a recently disclosed critical vulnerability in Atlassian’s Bitbucket Server and Data Center to its  Known Exploited Vulnerabilities Catalog.

    According to Binding Operational Directive (BOD) 22-01: Reducing the Significant Risk of Known Exploited Vulnerabilities, FCEB agencies have to address the identified vulnerabilities by the due date to protect their networks against attacks exploiting the flaws in the catalog.

    Experts recommend also private organizations review the Catalog and address the vulnerabilities in their infrastructure.

    At the end of August, Atlassian fixed a critical flaw in Bitbucket Server and Data Center, tracked as CVE-2022-36804 (CVSS score 9.9), that could be explored to execute malicious code on vulnerable installs

    The flaw is a command injection vulnerability that can be exploited via specially crafted HTTP requests.

    “This advisory discloses a critical severity security vulnerability which was introduced in version 7.0.0 of Bitbucket Server and Data Center.” reads the advisory. “There is a command injection vulnerability in multiple API endpoints of Bitbucket Server and Data Center. An attacker with access to a public repository or with read permissions to a private Bitbucket repository can execute arbitrary code by sending a malicious HTTP request.”

    The issue impacts all versions released after 6.10.17 including 7.0.0 and newer are affected, this means that all installs that are running any versions between 7.0.0 and 8.3.0 inclusive are impacted.

    CISA orders federal agencies to fix these vulnerabilities by October 21, 2022.

    Follow me on Twitter: @securityaffairs and Facebook

    Pierluigi Paganini

    (SecurityAffairs – hacking, Known Exploited Vulnerabilities Catalog)

    The post CISA adds Atlassian Bitbucket Server flaw to its Known Exploited Vulnerabilities Catalog appeared first on Security Affairs.

  • Guacamaya hacktivists stole sensitive data from Mexico and Latin American countries
    01 October 2022
    A hacker group called Guacamaya stole classified government information from multiple military and government agencies across several Latin American countries.

    Among the data stolen by a group of hackers called Guacamaya (macaw in Spanish) there was a huge trove of emails from Mexico’s Defense Department, which shed the light on the poor resilience of the country’s infrastructure to cyberattacks due to poor investment and awareness.

    The Guacamaya group claimed to have stolen six terabytes of data, including data related to the kidnap of 43 students by local police and allegedly handed over to be killed by a drug gang in 2014.

    The news of the data breach suffered by the Defense Ministry was confirmed by Mexican President Andres Manuel Lopez Obrador, he did not provide details about the hack only explained that threat actors exploited a change in the military’s IT systems.

    The hack also revealed details about his health condition of the President that is affected by a form of angina and the monitoring of the U.S. ambassador to Mexico.

    Recently the Chilean Army’s Joint Chiefs of Staff suffered a data breach, the Guacamaya hackers had access to its emails and published more than 400,000 messages containing private information regarding the Army and the Ministry of Defense. According to the media, the security breach also affects Chile’s police forces.

    The group also stole emails from the militaries in El Salvador, Peru and Colombia, as well as El Salvador’s National Police.

    “This did not happen by chance,” he said.

    According to Solano and other analysts consulted by Reuters, the vulnerability exploited by the hackers stemmed from a weakness in a Microsoft server detected last year, known as ProxyShell.

    Follow me on Twitter: @securityaffairs and Facebook

    Pierluigi Paganini

    (SecurityAffairs – hacking, Guacamaya)

    The post Guacamaya hacktivists stole sensitive data from Mexico and Latin American countries appeared first on Security Affairs.

  • S3 Ep102.5: “ProxyNotShell” Exchange bugs – an expert speaks [Audio + Text]
    01 October 2022
    Who's affected, what you can do while waiting for Microsoft's patches, and how to plan your threat hunting...
  • Exclusive Interview With Kimberly Patlis Walsh, President of CRS
    01 October 2022

    In this interview, we spoke with Kimberly Patlis Walsh, President of Corporate Risk Solutions (CRS) who has over 20 years of insurance underwriting, program structuring, and multinational client risk advisory representation. Unfortunately, several cyber attacks have been occurring, and recently, Costa Rica declared a state of emergency after ransomware hackers crippled computer networks across multiple […]

    The post Exclusive Interview With Kimberly Patlis Walsh, President of CRS appeared first on SecureBlitz Cybersecurity.

  • Exclusive Interview With David Monnier, Chief Evangelist Of Team Cymru
    01 October 2022

    In this interview, we spoke with David Monnier, Chief Evangelist at Team Cymru, a risk management solution launched in 2005 with a network that extends to 143 CSIRT teams in 86 countries and over 1,000 network operators and ISP community that helps keep the internet safe. Team Cymru has released the findings from their State […]

    The post Exclusive Interview With David Monnier, Chief Evangelist Of Team Cymru appeared first on SecureBlitz Cybersecurity.

  • Exclusive Interview With Dan Olson, CEO Of UpCity
    01 October 2022

    In this interview, we spoke with Dan Olson, CEO of UpCity a small business intelligence firm that has matched over 2 million businesses to providers they can trust since its inception in 2009. According to the FBI, cyberattacks spiked 400% during the year 2020. This should be no surprise given that 47% of individuals fall […]

    The post Exclusive Interview With Dan Olson, CEO Of UpCity appeared first on SecureBlitz Cybersecurity.

  • Talking cybersecurity with the board of directors – Guide 2 Impress
    01 October 2022
    Talking cybersecurity with the board of directors     n today’s threat landscape, boards of directors are more interested than ever before in their company’s cybersecurity strategy. If you want to maintain a board’s confidence, you can’t wait until after an attack to start talking to them about how you are securing the enterprise. You […]
  • ESET Research into new attacks by Lazarus – Week in security with Tony Anscombe
    01 October 2022

    The attack involved the first recorded abuse of a security vulnerability in a Dell driver that was patched in May 2021

    The post ESET Research into new attacks by Lazarus – Week in security with Tony Anscombe appeared first on WeLiveSecurity

  • Luxury hotel chain Shangri-La suffered a security breach
    01 October 2022
    The Shangri-La hotel group disclosed a data breach, a database containing the personal information of its customers was compromised.

    The Shangri-La hotel group disclosed a data breach, threat actors had access to a database containing the personal information of customers at eight of its Asian properties between May and July.

    The incident impacted hotels in Hong Kong, Singapore, Chiang Mai, Taipei and Tokio, the company launched an investigation to determine what data had been stolen by the attackers. The company notified authorities and potentially impacted guests.

    A statement published on September 30 by the hotel chain on its website revealed that the company has “recently discovered unauthorised activities” on its IT infrastructure.

    A “sophisticated threat actor managed to bypass Shangri-La’s IT security monitoring systems undetected, and illegally accessed the guest databases”, reads the statement.

    “Certain data files were found to have been exfiltrated from these databases but the investigation has not been able to verify the content of these files,” continues the statement. “The databases contained guests’ contact information but personal information such as dates of birth, identity and passport numbers, and credit card details, was encrypted.”

    Experts pointed out that the Shangri-La hotel in Singapore hosted Asia’s top security summit between June 10 and 12 in the same period the hack took place.

    Asked whether the Shangri-La Dialogue was the target of the hackers, a hotel spokesman told Singapore’s Straits Times newspaper there is no evidence to support this hypothesis.

    “There is no evidence to suggest any specific hotel or event was singled out. As a matter of policy, we do not disclose information about our guests.”  said the spokesman.

    “Data related to the Shangri-La Dialogue was stored on a separate secure server and was not affected in this incident,”

    “Data related to the Shangri-La Dialogue was stored on a separate secure server and was not affected in this incident.”  said a spokesman at the event organiser, the International Institute for Strategic Studies (IISS).

    The hotel chain states that it is not aware of any abuse of stolen guest data.

    Follow me on Twitter: @securityaffairs and Facebook

    Pierluigi Paganini

    (SecurityAffairs – hacking, Shangri-La hotel)

    The post Luxury hotel chain Shangri-La suffered a security breach appeared first on Security Affairs.

  • Automated Creation of Security Groups on AWS
    01 October 2022
    ACM.67 Creating Zero Trust rulesets or security groups on AWS

    This is a continuation of my series of posts on Automating Cybersecurity Metrics.

    Back when I worked on the network team at Capital One, developers had to submit requests outlining the network requirements for their applications which got reviewed by the security team and then implemented. I happened to be one of the people implementing those requests in the middle of the night in production.

    What often happened was the development team would come in the next day and their application didn’t work as expected. Sometimes I had made a mistake but more often than not, the network rules were not sufficient to cover all of the application’s needs because the developers didn’t fully understand the connection requirements for their application.

    This whole networking process was very frustrating for developers and especially if they didn’t understand how networking works. They just wanted to build and run their applications in a lot of cases and they didn’t want to be network administrators. Some of us like the geekiness of designing a zero trust networks. Other people couldn’t be bothered because they want to build cool applications that do cutting edge things for customers.

    Preventing Errors in Cloud Networking Implementations

    One of the problems in this environment was that the dev, QA, and prod networking environments did not work the same way. I would highly suggest working towards a consistent architecture, though you will have some differences most likely due to QA and security tools that you’ll probably run in QA but not in production. If you can’t exactly mirror the environments then try to create a staging environment to test deployments that mirrors production.

    Beyond that, for production environments, I started asking the development and QA team to show up at the time I deployed their network so they could test it. That way any mistakes I made would be discovered and fixed within the open window I had to make the change. Additionally, if the team made a mistake in their network request they would know right away and not start sending messages to upper management about how the network team of five people was blocking the deployments of 11,000 developers when it wasn’t our fault.

    As I’ve been doing in this whole post, leverage abstraction to simplify your network design and your code. Don’t write the same code over and over. Reuse what you can for repeated projects. Create acceptable network designs. Consider when you can consolidate into a single VPC or subnet and when things should be segregated for proper trust boundaries. Also, there are newer constructs now which didn’t exist at the time like Transit Gateways and shared VPCs which may help simplify network designs.

    Determining your application network requirements with netstat

    Besides helping developers with networking requests during daily office hours, the other thing I did was to write a tool that developers could run on their hosts to see what traffic their application was sending and to help them understand the IP addresses and ports in use by their application. At the time Lambda functions did not exist. Flow Logs didn’t either when I first started on that team and weren’t implemented on our VPCs initially when the were introduced. For lack of something better, I essentially wrote a script that ran a netstat command (I think. It may have been tcpdump) and parsed out all the IP addresses and ports with open connections.

    Essentially you can run something like this on a host and see what is connected or what ports are open and listening:

    netstat -an | grep 'tcp\|udp'

    I added a bit more to it to formulate a list that could be submitted in a network request to our team. I am trying to remember if I used that or tcpdump. It’s on some blog post at Capital One if it’s still published. Netstat gives you a point it time snapshot of connections, while tcpdump would capture traffic for a period of time and might catch something netstat misses since it runs and inspects traffic until you stop it. You’d need to run netstat multiple times or use something that captures traffic over time if you have a connection that periodically comes and goes.

    This list may or may not be complete because if you are using load balancers, then the system you run the script on might be connected to only one of the load balancers but you have another load balancer out there that the host will try to connect to later — so you still need to understand your architecture and not just rely on this script alone, but the script helped. In addition, when developers ran this script, sometimes they found connections they did not expect and services they needed to turn off that were generating unwanted traffic.

    Leveraging FlowLogs to determine application networking requirements

    It’s not quite as simple to run netstat on a Lambda function, though you certainly could. Also, now that we have AWS Flow Logs we can query the logs to see what connections an application is making to determine how we can whittle down networking rules to a zero trust approach (presuming everything is logged, which it should be).

    I explained how you can ensure every VPC has Flow Logs enabled here:


    Once you have VCP Flow Logs Enabled you can query your logs to see what your system components are connecting to, presuming it gets logged. I show how to look at VPC Flow Logs in this Lambda Networking post:

    Lambda Networking

    We’ll look more at Lambda Flow Logs in the next post, but essentially you can figure out what network interface is associated with your Lambda Function and look at the traffic related to it.

    Once you know what rules you need to implement you can create your security group rules.

    Security group rules are stateless

    One of the mistakes I made early one was thinking that I needed to allow traffic both ways in a security group the same way you do for NACLs. I didn’t realize that security groups are stateless. That means that the networking components checking to see if traffic should be allowed or not are checking to see if a connection has been established in one direction, and if so, it allows the return traffic in the other direction. In other words, if you allow an IP address from the Internet to connect to a web server on port 443 with an inbound rule, the return traffic is allowed, regardless of what outbound rules exist in the security group.

    Outbound security group rules

    The default outbound rules on an AWS security group used to allow any outbound traffic. I’ve written about my experiences in the past trying to get a data center where I had a managed server to block outbound traffic for me and why that matters in my book and earlier blog posts.

    How network traffic got me into cybersecurity

    Do not leave your outbound traffic rules completely open. They too should be specific to reduce the blast radius if a host or compute resource is completely compromised. You exponentially leave systems open to data exfiltration and lateral movement within a subnet if you leave these outbound rules open.

    Remember that NACLs work between networks, meaning at the subnet level. They will not block traffic between hosts within a subnet. That’s what security groups will do for you.

    Unfortunately, if you do not deploy any outbound security group rules using CloudFormation, you will get a default rule that allows outbound access to anywhere. You need to use a workaround to override it and I’ve seen some suggestions which are not good such as a rule to allow anything in the same security group to send traffic to each other. We need to prevent all outbound traffic and that doesn’t work unless you only have one thing in your security group ever and no one ever accidentally or maliciously assigns that group to something else.

    Endpoints or hosts assigned to the same security group cannot automatically communicate with each other

    A security group is not a group of hosts or endpoints or cloud resources. It is a group of network rules. When you apply that group of rules to the host, it can only communicate on the ports and protocols you open to the hosts and networks you specify in those rules. Unless you explicitly create a rule that says the security group can communicate with other hosts in the same security group, that traffic is blocked.

    Creating rules between security groups

    One of my favorite things about security groups is that you can create rules using security group IDs. This is convenient because often the IP addresses assigned to hosts change in the cloud. In addition, when network rules change in regards to subnet and VCP CIDRS you don’t have to change your security groups. You might want to allow a security group to communicate with other resources in the same security group and you can use the security group ID for that.

    Other Rules and Restrictions

    The rules in the cloud are always changing and there are a few other rules you’ll want to be aware of when creating security groups. Check out the latest documentation for more such as naming conventions and limits on the number of rules in a group or a set of groups applied to a resource:

    Security group rules

    Security Groups and CloudFormation

    Let’s create our security groups. We’ll use CloudFormation:


    GroupName: We can use this instead of tags for security group names.

    Description: We can provide a useful description for the group so people know it’s purpose.

    VpcId: We must associate a security group with a VPC, but we may end up using the same group configuration in different VPCs so we’ll want to pass this value in as a parameter.

    Next we have SecurityGroupIngress and SecurityGroupEgress. The documentation says this is an embedded type in a security group, but we can still separate out our rules using these types the same way we did for NACL rules as shown in this template:

    We don’t want an inflexible hardcoded solution like above so we have a bit more flexibility when creating rulesets. Check out the solution below.

    Security Group Template

    First I’m going to create a generic, reusable security group template with no rules associated with it. This offers more flexibility and requires less code overall to implement. Here’s the standalone security group template:

    I’ll add a common function for security group deployments like this:

    And call it like this for the first security group:

    Note that I still haven’t resolved the problem of spaces in parameters passed around in bash. I could change my bash parameters to switches but really I don’t want to use bash at all for this so I’m leaving it this way for now until I get everything working.

    When I checked the security group to see what rules got created.

    No inbound:

    Outbound rules — notice the default any/any rule has been added:

    We’ll fix the rules in a minute. for now we can add the RDP Group

    And two batch job security groups. I don’t know if I really need two yet.

    Rules Templates

    First we need to create our templates which define the ingress and egress rules. For SSH and RDP we are going to pass in one CIDR here but you can modify as needed for your purposes. If you use a VPN, this is where your network design may be easier. You allow all your developers to connect to the VPN and once authenticated at the network layer, they can reach an individual host and log into it. If you use this design you can restrict traffic for SSH and RDP to your VPN CIDRs rather than potentially hundreds of thousands of developers working remotely, or the entire Internet.



    NO Access — a template with no rules to temporarily use for our Lambda functions since we don’t know what rules we will need yet.

    Modify the deployment script to obtain a CIDR

    To obtain the CIDR for now I’m going to pass it into my command line script using echo and read.

    If you’re creating this for your own use and you only want to allow your IP address, you can use your public IP address. For a single IP address you have to put /32 at the end to make it proper CIDR notation. You could add some code to use a third-party service to look up your IP address but I’ve had mixed results with those services. I have another solution in mind which I’ll try to write about later.

    If you don’t know what your external, Internet-facing IP address is, search “what is my ip” in Google. That’s the IP address you need to use in your network rules on AWS.

    You do not want to use your local IP address on your laptops — which you can get using ipconfig or ifconfig depending on your operating system. This addresses should only be accessible to devices on your local network.

    Modify the security group function to call the rules template (passed in) and set the CIDR if provided as a parameter.

    Now test deploying our rules.


    After the script runs, check to see that all your security groups exist with the proper rules.

    As I was creating this template I’m thinking about future use cases and not sure the templates will stay exactly like this but they work pretty well for the immediate use case.

    Now for final testing, I can deploy an EC2 instance in the remote Access VPC — one Windows and one Linux with the respective security groups, and test to make sure I can login. If I have any problems there are a couple of things I can do.

    1. Look at VPC Flow Logs. Search for the IP address from which I’m trying to connect. Search for Rejected packets to determine if anything is getting rejected from the Internet. Search for the private address of the host in AWS and see if that has any rejected packets.
    2. Run the AWS Reachability tool. I don’t usually use this as I tend to look at logs but you may find it useful.

    What is VPC Reachability Analyzer?

    Now if we need to add new security groups we can use our Security Group template and use an existing or new rule template. If we have multiple remote users with different IP addresses, we can create a separate rule for each user.

    We still have some clean up to do. Follow or updates.

    Teri Radichel

    If you liked this story please clap and follow:

    Medium: Teri Radichel or Email List: Teri Radichel
    Twitter: @teriradichel or @2ndSightLab
    Requests services via LinkedIn: Teri Radichel or IANS Research

    © 2nd Sight Lab 2022

    All the posts in this series:

    Automating Cybersecurity Metrics (ACM)



    Cybersecurity for Executives in the Age of Cloud on Amazon

    Need Cloud Security Training? 2nd Sight Lab Cloud Security Training

    Is your cloud secure? Hire 2nd Sight Lab for a penetration test or security assessment.

    Have a Cybersecurity or Cloud Security Question? Ask Teri Radichel by scheduling a call with IANS Research.

    Cybersecurity & Cloud Security Resources by Teri Radichel: Cybersecurity and Cloud security classes, articles, white papers, presentations, and podcasts

    Automated Creation of Security Groups on AWS was originally published in Cloud Security on Medium, where people are continuing the conversation by highlighting and responding to this story.

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